John Sargent, Macmillan CEO, Kicks A$$!
You can’t play the game scared – Al Kaline
I now have a new hero. That’s right!
John Sargent, Macmillan CEO, and now, world renowned Amazon agitator.
There have been a lot of op-ed articles and posts written about the battle between Macmillan and Amazon concerning e-books, pricing, and what not. Macmillan saying that they wanted a new revenue structure when it came to selling ebooks on kindle…Amazon pulling the buy button on all Macmillan products like the kid who gets mad and takes his ball home from the kickball game.
I don’t want to talk about that. Everyone has their views on how Amazon is greedy, how publishers are greedy, how customers are greedy for wanting everything for free, hells…the whole world is greedy.
Let’s face it, everyone wants to get everyone else’s money. There are no altruistic companies. As soon as we all realize this the better.
No, what I want to talk about is the cajones that John Sargent must have had walking into Amazon and dictating new terms. On a business level, to go to arguably your biggest account in a down economy and say that the gameboard is changing takes guts. To watch as your biggest account pulls your product line from sale takes nerves of steel. To hold fast believing that you are doing right for your organization is on another level altogether.
Sticking to your guns can either be seen as stubborn and arrogant or smart and courageous. It depends on what side of the aisle you are on. Perhaps in this case there was a potpourri of all four.
Amazon finally capitulated, and Macmillan product is back on sale (or are they? hmmm…some are, some aren’t…hells, I don’t know). Hachette has reported that they are moving to the same terms as Macmillan. More will pile on I am sure. It appears that publishers still have some leverage…for the longest time it seemed that they had none.
Right now I can imagine two scenarios:
1.) John Sargent is sitting at his desk in a plush high rise sighing a big sigh of relief. “Phew…I can’t believe I did that.”
Or
2.) John Sargent is sitting at this desk in what appears to be the bat cave repeating to himself “I am the ultimate bad ass…I am the ultimate bad ass…”
In either situation, somewhere in the remote regions of Seattle right now, Jeff Bezos has a Sargent voodoo doll with a billion pins in it.





